[TANGLED FEELINGS]
conceptual print
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CONTEXT
“Tangled Feelings” is a deck of cards that functions both as a playing deck and an interlocking construction system. Inspired by quantum entanglement, the project explores how human relationships - shaped by love, trust, communication, and conflict - are defined through connection rather than isolation.
Through minimal silhouettes and physical notches, emotional dynamics become tangible. Small structural changes affect the whole composition, reflecting how relationships shift and evolve through interaction.
DEVELOPEMENT
The development of Qyzbolsyn evolved through continuous experimentation across print, digital, and physical media. After establishing the name, slogan, colour palette, and typographic system, I began by exploring the visual identity through logo sketches. I focused on combining the Latin letter “Q", referencing both Qazaqstan and Qyz (girl), with the Venus symbol and a raised fist.
MOBILE
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This outcome connects directly to the project’s name and concept. I created a children’s mobile to symbolize the power of upbringing, suggesting that ideas like feminism should be introduced from an early age. I chose ceramics because it is a historically undervalued craft associated with women’s work. Although fragile, the object can function as a symbolic display piece within the home.
The base references the shanyrak - a traditional rooftop structure symbolizing family and unity - with feminist-inspired ornaments suspended beneath it.
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CARPET (DIGITAL)
Carpet weaving, a traditional nomadic craft, is one of the disappearing art forms in Kazakhstan. Historically passed down through generations, it was essential for survival, providing warmth and decoration. Carpets were also part of a bride’s dowry, and girls often began weaving them from a young age in preparation for their future.
